Typisch Montag.
ADC Talent Award 2019

created in collaboration




The challenge: to design a calendar that nobody needs, but that everyone wants. The starting point: 20 students, one topic, 20 calendar concepts, one pitch, one winning concept.
My thought: How does the rhythm of the weekday influence our Feelings? My idea: to create a psychogram of the days of the week. Every day has its own character. Let us experience a year with Manfred Montag, Diena Tuesday, Margot Mercredi, Dieter Thursday, Fesal Friday, Semantha Saturday and Siegfried Sunday.